Privacy Policy

This document details and governs the privacy policy of this website - Reading this document carefully will allow you to make informed decisions about sharing your data with us.

This document details and governs the privacy policy of this website - Reading this document carefully will allow you to make informed decisions about sharing your data with us.

Privacy Policlast updated: 20th June 2018

Information We Collect

As a Visitor, you can browse our Website to find out more about Little Dragon Designs and browse our products. You are not required to provide us with any information as a visitor.

We collect your personal information when you register with us ("User"), or when you make a purchase. We collect only the information required to enable you to make a purchase and for our products to reach you promptly and securely. The personal data we collect is the following.

  • Name, Email Address, and contact Data.

  • Payment Information. If you choose to buy one of our products, we collect payment information through our payment processor (Stripe Ltd).All payment information is securely stored by our payment processor and we do not have access to your sensitive information, such as credit card number or security code. Stripe's payment policy can be found here.

Automatically Collected Data

When using this website, we automatically collect anonymised, non-identifying ​information in order to monitor interaction and usage of our website. We use the following:

  • Cookies - Our website uses "Cookies" to identify areas of the website you have visited and interactions with our site. A cookie is a small piece of data stored on your computer or mobile device by your web browser. Browsers provide a setting to disable cookies should you not wish them to be used. Instructions can be found on your browser provider's website.

  • Third Party Analytics Tools - We use third party tracking tools (Google Analytics, Facebook analytics) to improve our website. These services track non-identifying anonymised data about how you use our website. Depending on your Facebook and Google privacy settings we are also able to obtain metrics for age and location of our visitors. This information is in no way identifiable to you personally, and is only used to monitor trends among our visitors. More information about this can be found in Google and Facebook's privacy settings.
    You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

How and why we use your data

We use your data for the following reasons:

  • Making purchases - In order to allow you to make purchases from our store we require delivery detains and payment information. This usage may include sending you emails to confirm your order and notify you of dispatch. Should you contact us about a custom order, your personal details will be used to contact you.

  • Analytics - In order to make improvements to our website we collect non-identifying anonymised data to monitor demographic trends of our visitors, and track interaction with our website.

  • Marketing - Should you subscribe to our website, we may send you marketing information about new products and offers. These will always be from us. Should you wish to opt out of these emails, you can press unsubscribe in the email, or contact us directly.

Service Providers

  • Shopify -This website and store is hosted by Shopify Ltd. They provide the eCommerce platform that allows us to sell our products. Your data is stored through Shopify's data storage and databases. This data is stored on a secure server behind a firewall. We chose Shopify because they are a well trusted hosting platform for websites such as ourselves. More information on Shopify's privacy policy can be found here (Section 3 is particularly relevant to you)

Data Retention and Right to be Forgotten

We retain your data for as long as it is required to continue to provide the services we offer including future possible purchases. You can have your data removed by deleting your User Account on the account page, or by contacting use directly.

Information regarding your data protection rights under GDPR (General Data Protection Regulation)

For the purpose of this Privacy Policy, we are a Data Controller of your personal information.

If you are from the European Economic Area (EEA), our legal basis for collecting and using your personal information, as described in this Privacy Policy, depends on the information we collect and the specific context in which we collect it. We may process your personal information because:

  • We need to perform a contract with you, such as when you make a purchase from us.

  • You have given us permission to do so.

  • The processing is in our legitimate interests and it's not overridden by your rights

  • For payment processing purposes.

  • To comply with the law.

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the personal information we have on you

  • The right of rectification

  • The right to object

  • The right of restriction

  • The right to data portability

  • The right to withdraw consent

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your personal information. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Contact Us

If you have any questions regarding the contents of this document, or how we handle your data, feel free to contact us and we will answer your question as quickly as possible.